Meet The Family

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Family Owned and Truly Independent

Meet the G. Seller family and extended family
How can we be of assistance to you?
A photo of Joseph Barsby

Joseph Barsby

Managing Director

I joined G. Seller in October 2011 and proudly became the 3rd generation of the Barsby family to come into the company. I had previously set up my own business in sports nutrition at the age of 18. I started in the memorial department, learning all aspects of memorial masonry before progressing to become the Memorial Masonry Manager. I became a qualified memorial fixer and memorial safety inspector. In 2014 my wife Amy, moved into the family business to take over my role. This meant that I could have a more holistic role within the firm, allowing me to arrange and conduct funerals, be involved with Pre-Paid Funeral Plans, Accounts and the overall development of the business.

I am a sports and car fanatic. I am an avid Leicester City fan and have a season ticket with my father, David. I also love to watch Rugby, Cricket, Formula 1 and Boxing.

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A photo of Amy Barsby

Amy Barsby

Director

I joined G. Seller in 2014 after working in events from the age of 16. I was appointed Events Manager in a 5* hotel at the tender age of 19. I looked after events for Arsenal FC, Tottenham Hotspur FC, Wembley, Wimbledon Tennis and Volvo cars. I am a qualified memorial safety inspector, manage the memorial department and I look after Pre-Paid Funerals.

I love to go skiing, keeping fit at the gym and enjoying a glass of wine with my friends. l also keep exceptionally busy looking after my young daughters, Alexa and Rosie.

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A photo of David Barsby

David Barsby

Chairman

I joined G. Seller in 1972. I trained to become an embalmer in London and became a qualified Funeral Director soon after. I have been the driving force behind the business for the last 40 years. In the last few years I’ve taken a step back from the day to day running of the business and allowed the younger generation to come to the fore. Although I still stay involved.

I like football and I’m a season ticket holder at Leicester City with my son, Joseph. I am an avid cook and quite often bring in homemade soup and bread to the office for everyone’s lunch.

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A photo of Susan Barsby

Susan Barsby

Director

I joined G. Seller in 1993. I am a trained shorthand typist and secretary. I worked for Anglia Building Society, now known as the Nationwide Building Society and also for an estate agents. In January 2020, I took a step back from my role and look after my granddaughters Alexa and Rosie.

I am an avid traveller, in particular on cruise ships and enjoy ballroom dancing with my husband, David.

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A photo of Andy Haywood

Andy Haywood

Senior Funeral Director, Pre-Paid & Memorial Consultant

I originally joined G. Seller in February 1998 at the age of 17. After 14 years I moved on to be the Head of Operations at a large funeral conglomerate. I re-joined the family team again after 11 years away at the beginning of January 2023 and have 25 years’ experience in the funeral profession.

Outside of work I enjoy time with my family and friends and a game of snooker and squash, I’m also an avid Formula One fan.

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A photo of Rhonda Astill

Rhonda Astill

Funeral Operations Coordinator

Having suffered a close bereavement in my early teens, my decision to pursue a career in the Funeral Business was purely vocational. I joined G. Seller in 1984 on a Youth Training Scheme and trained as an embalmer, mentored by David Barsby.

I have experienced employment nationwide within the funeral profession in a career which now spans over 35 years, have been a member of a specialist Worldwide Disaster team, assisting in the repatriation of air-crash victims. I am qualified Embalmer, and hold the Diploma in Funeral Directing.

I enjoy spending my down time at home with my wife, Karen. I am also ‘Mummy’ to Dotty and Bertie, known as Team Westie!

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A photo of Joe Clarke-Ferridge

Joe Clarke-Ferridge

Senior Funeral Director & Head of Operations

I started my career in the funeral industry when I was 16 working with my Dad, a Funeral Director in Peterborough.

At the age of 24 I joined G. Seller as a Funeral Operative. In my years in this role I learnt the importance of looking after families loved ones and the attention to detail required to carry out a funeral. I was taught the embalming procedure, and through much hard work I am now a qualified Funeral Director and feel privileged to be able to help people at such a difficult time.

Outside G. Seller, I fulfil my other important roles as a dad to my daughter and husband to my wife, and enjoy taking our motorhome away as a family for a weekend to explore.

I enjoy running and am a West Ham fan. Despite not growing up in the area I have found the community to be very welcoming, except maybe for a few language barriers particularly when discussing the particulars of the difference between a ‘bread roll’ and a ‘cob’.

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A photo of Kevin Draper

Kevin Draper

Senior Funeral Director

I came to G. Seller, in 2001, as a casual Driver and Pall Bearer. At this time, I had my own business as a Haulage Contractor. As I spent more time working for G. Seller, I realised that I had found my vocation, and in early 2005 joined the company as a full-time Funeral Operative. I have became professionally qualified in 2011, progressing to Senior Funeral Director.

I live locally, am happily married, and have two children, who are growing up fast. During my leisure time, I am a keen cyclist, and enjoy researching Aviation history.

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A photo of Kate Frost

Kate Frost

Senior Funeral Director

I started at G. Seller in September 2011 after 7 years as a Travel Agent.

I began as a Memorial Consultant and gradually learnt more about funeral administration. I have since looked after Pre-Paid Funeral Plans, Memorials and assisted with funeral arranging. In 2017 I became a full time Funeral Director, having the privilege of arranging and conducting funerals. In September 2019 I was proud to become professionally qualified.

I have two teenage children who are growing up fast. In my spare time, I enjoy going to comedy and music gigs and I am also a loyal Leicester City supporter.

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A photo of Andrew Eeley

Andrew Eeley

Senior Funeral Director

I worked for years in the photographic industry, but after doing some casual work as a Pall Bearer in 2013, I gained a profound respect for the profession and made the decision to retrain as a Funeral Operative. I learned the fundamentals of funeral care, and proudly progressed to Senior Funeral Director. I joined G. Seller in 2021, and feel privileged to be part of a team that continually strives to offer families the best possible service.

I am married with 3 children and enjoy spending time with my family. I like to keep up my photography skills and also enjoy music, both listening to and playing.

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A photo of Grace Norman

Grace Norman

Funeral Director

I joined the G. Seller family in December 2022, having worked in the funeral profession since 2018. I decided to work within the funeral profession as I have sadly some lost family members and a few friends.

I feel it is such an honour to care for our clients through their most difficult time in their lives.

Previously I have worked for the Royal Household and the Royal Navy. These roles have given me some great life experience.

In my spare time I enjoy running for a local club in Leicester. I love to run Half Marathons and Wolf Runs! Spending time with my family and friends is very important to me. I also have a real interest in psychology, history, and antiques too.

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A photo of Tom Squire

Tom Squire

Memorial Mason & Consultant

I started working for G. Seller in 2013 when I was 17 years old. I had experience in fireplaces but felt I was more suited to a career in memorial masonry. I am from Stourbridge in Worcestershire and moved here to become a memorial mason and carry out all aspects of memorial masonry including; polishing, drilling, fixing and lettering. In 2014 I qualified as a memorial fixer. In 2019 I began to learn all aspects of administration and looking after families when they’d like to arrange their loved ones memorial.

I enjoy spending time with my friends and family. I like to go quad biking and am a West Bromwich Albion fan.

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A photo of Kirri Clayton

Kirri Clayton

Funeral Operations Administrator & Memorial Consultant

I joined G. Seller in December 2014. My role is Funeral Administrator, Pre-Paid & Memorial Consultant. I’ve worked within the funeral industry for over 15 years and have always wanted to help and support the bereaved.

When I’m not in the office I enjoy baking & decorating celebration cakes. I have found a love of sewing & making my own clothes but my favourite has to be going on days out with my husband and our two daughters, Aria & Leia. During the year I spend time on day trips with Coalville Stroke Club of which my mum is a member.

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A photo of Lucy Rowden

Lucy Rowden

Pre-Paid Funeral Plan Consultant

Shortly after losing my grandma, who was my world, I decided I wanted to work in the funeral profession. I started out as a driver bearer at the beginning of 2019 and soon began training as a Funeral Operative. After spending some time as a Chapel Attendant at a crematorium, I was given the amazing opportunity to join the G. Seller family. I feel so privileged to be working with such amazing people.

When I’m not at work, I love spending time with my little boy; we both love days out together, and I also enjoy spending time with my family and friends.

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A photo of Jason Wainde

Jason Wainde

Embalmer & Funeral Operative

I joined G. Seller in 2017 after working 8 years at Morrisons supermarket when I decided I wanted a change.

I find it a great privilege to be able to be to assist and care for families loved ones at such a difficult time.

I enjoy painting, photography and art. Also spending time with my cat Thelma.

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A photo of Paul Claydon

Paul Claydon

Funeral Operative

I joined G. Seller in February 2020 after spending 21 years working as an Engineer within the NHS.

It is a pleasure to be a part of the G. Seller family and have the privilege of being able care for families loved ones in the most difficult of times.

I am a staunch Leicester City supporter and also enjoy collecting and restoring vintage gaming consoles. Most of all, I love spending time with my daughter.

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A photo of Jamie Dixon

Jamie Dixon

Funeral Operative

I joined G. Seller in 2021 after working in the hotel industry for 15 years and working as a delivery driver for a couple of years.

It is an honour to be able to work with my cousin in the family business. In my time here I have found myself humbled to be able to make such a sad time for families a little bit easier.

I am married with four children, I enjoy spending time with family and friends and am a big Leicester City fan.

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A photo of Barry Haytree

Barry Haytree

Funeral Operative

After I experienced G. Seller’s compassionate nature first hand as a customer and the way they cared for myself and my loved ones I decided that this was a vocation that I would like to pursue with them. I feel very proud to be part of the G. Seller family, helping the local community in their time of need.

Outside of work I am married with 4 children. I have been a Leicester City fan for over 30 years.

I also enjoy days out cycling with my wife and socialising with friends.

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A photo of Alison Wormleighton

Alison Wormleighton

Bereavement Support

I started at G. Seller in November 2019. I am a qualified counsellor and have been working as part of a bereavement support team for a local hospice for the last 6 years.

My role at G. Seller is to offer emotional support to those struggling with their loss. This is a new service that we are offering and something that we are passionate about.

I am married and have two children, in my spare time I enjoy spending time with my family and friends.

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A photo of Tracy Orton

Tracy Orton

Bereavement Support

I am a qualified counsellor and have worked in various counselling settings, in education, bereavement support and the management of counselling services.

I joined G. Seller in January 2022 as part of the Bereavement Support Team. My role includes individual counselling support and delivering bereavement workshops to business and education organisations.

I am married and have two grown up children. In my spare time I like to travel and spend time with my family and friends.

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The Extended Team
A photo of James Macey

James Macey

Memorial Mason

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A photo of Hazel Walker

Hazel Walker

Consultant & Community Liaison

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A photo of Will Hare

Will Hare

Funeral Celebrant & Part Time Funeral Operative

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A photo of Alan Morris

Alan Morris

Part Time Funeral Operative

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A photo of Michael Wills

Michael Wills

Part Time Funeral Operative

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A photo of Gary Moore

Gary Moore

Part Time Funeral Operative

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A photo of Neill Morris

Neill Morris

Part Time Funeral Operative

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A photo of Martin Harvey

Martin Harvey

Part Time Funeral Operative

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A photo of Gordon Upton

Gordon Upton

Part Time Funeral Operative

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